PeopleFluent are looking for a talented Marketing Generalist. You will be responsible for assisting Sales Management in planning and implementing marketing projects, campaigns, and communication plans/programs including the development and production of a variety of marketing communications vehicles including email marketing, website content, and collateral. Specifically responsible for assisting in the following areas: (i) lead generation; (ii) digital advertising; and (iii) production of sales tools and communications for new products/releases with emphasis on the following 4 disciplines:

  • Support PeopleFluent’s Comms Strategy – You will help set the strategy and manage the execution of a communication plan for brands and brand transitions associated with PeopleFluent, PeopleFluent sister brands, and recently acquired brands.
  • Manage Campaigns – You will serve as day-to-day relationship manager for internal customers (team members), prospect-facing campaigns, and customer-facing campaigns. This includes buy-cycle leads and the process of converting leads with the sales organization.
  • Support the Strategic Narrative – You will support the strategic narrative for PeopleFluent and its associated assets. In close collaboration with the broader marketing team, product, and company leadership, you will help support the messaging strategy for the company and ensure it is consistently being used across stakeholders and channels.
  • Support our Reach and Footprint – You will be working to support Awards Program efforts, analyst relations and other third-party channels to manage PeopleFluent and associated assets in the marketplace.

This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record across marketing functions with a proven ability to learn quickly on the job and manage multiple projects simultaneously.

Requirements

  • 5+ years of experience in marketing with B2B / Enterprise SaaS software vendor.
  • Experience in the digital lead generation space
  • Strong organizational skills with the ability to prioritize and manage multiple projects.
  • Experience working with marketing and communications teams at large, ideally within a company that supports multiple brands and products and serves multinational enterprise customers
  • An entrepreneurial mindset, including a high tolerance for ambiguity, a desire to ‘figure things out’ and a passion for communicating relevant and positive messaging to help others understand a fast-paced and changing business.
  • Proven use of applications include Google Suite (especially Google Slides and Sheets), Canva, and website CMSs.
  • Experience with Salesforce, Pardot, and Marketo is a plus
  • Experience with PR and Media Relations is a plus.
  • Experience with Analyst Relations and partners like Fosway, Gartner, Forrester, IDC is a plus
  • Exceptional verbal and written communication skills with strong attention to detail

About PeopleFluent

For any organization, and especially those in high-stakes industries, managing your talent is an important job — and the tools to manage talent are constantly changing; hence, PeopleFluent has actively been acquiring and merging new products and brands and is looking for talented individuals to transition into the leading HR tech provider in the space.

PeopleFluent is uniquely positioned to help employers close the gap between current and future workforce capabilities. Our solutions support recruitment, performance, compensation, succession, and learning, as well as org charting. These solutions work together or separately to connect the modern talent journey, which encompasses the collective employee experience, identifying the skills gaps, providing opportunities to learn, and defining paths for career growth.

PeopleFluent products are used by more than 25 million users and 1,500 clients in over 200 countries and territories, because we understand HR operations. PeopleFluent has a strong track record of supporting HR professionals. We’ve been doing it for more than 20 years.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

EOE, including disability/vets