Content Writer

We are looking for a proven UK-based writer to craft and proofread quality B2B marketing content for businesses within Learning Technologies Group, a market leader in the fast-growing workplace digital learning/talent management market. The mission of this role is to collaborate with the Marketing and Product teams to create and edit well-crafted content that builds brand equity and supports pipeline growth.

About you

• You have at least 2-3 years’ experience in crafting marketing content (blogs, ebooks, landing pages, press releases, case studies, infographics, emails, social media copy etc) for a B2B audience, ideally with experience writing for a digital learning, HR or L&D audience.
• You are a versatile writer who is comfortable with distilling complex information into easy-to-understand, engaging marketing content but, equally, you are able to research and write highly accurate marketing content.
• You have an excellent command of the English language (written and spoken), with a keen eye for spelling and grammar, and an ability to write content that lands with a US and UK audience.
• You’re a stickler for details, with a proven track record of editing and proofreading written content.
• You’re a fantastic interviewer and understand how to tease a story out of subject matter experts (SMEs) in the time they have available and move a piece through approvals.
• You’re a resourceful researcher who can sift through source materials efficiently – avoiding analysis paralysis!
• You’re highly collaborative and enjoy working with people who are experts in their field.
• You trust the experts but aren’t afraid to ask questions.
• You’re a great communicator and superior writer, making you a natural bridge between the brand and channel experts to get meaningful results, every time.
• You are adept at executing content strategy and interpreting tone of voice guidelines to create clear, compelling copy that connects with its target audience.
• You are creative and can generate innovative ideas...
• …but understand that success hinges on the day-to-day and are able to bring your best to every assignment.
• You pride yourself on agility – pivoting as needed to get the best value from your time and seize opportunities when they arise.

What you’ll be doing every day

• Creating high-quality marketing content in support of Bridge, Gomo and other LTG brands (as assigned).
• Researching, writing, editing and uploading copy for websites, blogs, ebooks, case studies, landing pages, infographics, emails, social media and press releases, as well as sales enablement materials, as assigned.
• Proofreading/editing content from fellow US and UK marketers, with a keen eye for spelling, grammar, punctuation, and consistency.
• Collaborating with brand marketers and subject matter experts to support communication of value propositions and campaign messaging.
• Ensuring content is optimized for SEO, in collaboration with the LTG SEO Specialist and Content Marketing Manager.
• Creating content that has a purpose and will generate leads, in consultation with Brand Managers, SEO team, and Content Marketing Manager.
• Establishing and maintaining strong relationships across Bridge, Gomo, LTG Central Marketing, and other departments.
• Sharing knowledge and best practices in content marketing across the content team and wider LTG Central Marketing team.
• Keeping up to date with online communication technologies and content strategy trends through relevant blogs, professional memberships, events, and training opportunities.

Why you’ll love it

• You’ll have a voice and integral role in shaping messaging into content that drives results.
• You’ll be part of a fun and collaborative global team of content writers, and an extended team of marketing channel experts who strive every day to create their best work.
• You’ll work directly with subject matter experts, as assigned, who appreciate the rarity and value of writing talent.
• You’ll get to write on a range of timely and interesting topics, with a view toward improving the working lives of people around the world.
• You’ll get to craft authentic content that you can be proud of.
• You’ll see the impact of your work on the success of LTG businesses.

The salary range for this position will depend on experience

About the company

Learning Technologies Group is a leader in the high-growth workplace learning and talent industry. The Group offers end-to-end learning and talent management solutions ranging from strategic consultancy, through a range of content and platform solutions to analytical insights that enable corporate and government clients to meet their performance objectives.

LTG is listed on the London Stock Exchange Alternative Investment Market (LTG.L) and headquartered in London. The Group has offices in Europe, the United States, Asia-Pacific and South America.

LTG’s businesses are at the forefront of innovation and best-practice in the learning technology sector, and have received numerous awards for their exceptional performance. Our portfolio of brands represents the best of breed and they are acknowledged throughout the industry as market leaders.

For more, visit ltgplc.com.