LTG is looking for a paid media expert to join our central marketing team, collaborating with the central marketing team. This individual will be responsible for supporting the team with execution, optimisation and testing of paid media campaigns for our internal stakeholders.

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy an external agency's variety with the relationships an internal team enables. We work quickly and things change often – this team is for the ambitious and curious. We could be a great match if you have experience in B2B paid media.

This will be the ideal role for you, if you are looking to:

  • Step up to a challenge – we’re looking for a proven expert to support the improvement of our media strategies across multiple channels and businesses
  • Work in an agile way – you are happy to pivot across a range of tasks and remain engaged and focused
  • Problem solve – you don’t have a set idea of ‘perfection’ and are happy to try new and creative approaches to support the business where needed
  • Continually learn – we’re looking for someone who absorbs knowledge and can collaborate with each of our brands for improved ROI
  • You take accuracy and quality assurance importantly

Key responsibilities include:

  • Management, execution and optimisation and development of accounts
  • Supporting the creation and delivery of the PPC Campaigns across several brands
  • Owning testing and optimisation roadmaps
  • Working alongside other channels (e.g. SEO, Display) to identify areas for collaboration or improved efficiency
  • Communicating effectively with key stakeholders on performance, strategy and updates in the industry
  • Keeping up-to-date with changes to the industry (e.g. technology, legislation) that will impact performance
  • Being a go-to subject matter expert for all things PPC
  • Supporting the management of LTG’s budgeting process
  • Helping Brand Managers through the POA approval process
  • Ensuring the PPC tech stack is fit-for-purpose and implementing new tools where required
  • Helping where needed with problem-solving and ad hoc tasks

Our new teammate must have:

  • Comprehensive knowledge of PPC strategy and execution
  • Experience managing large scale PPC projects
  • B2B industry experience
  • A proven track record of managing large budgets
  • Data competence – with the ability to understand data analysis and forecasting
  • Strong communication skills
  • Proficiency with Google Ads, Microsoft Ads and LinkedIn ads
  • Experience with analytics suites, e.g. Google Analytics

We will be extra enthusiastic if you also have:

  • Experience with other digital marketing channels, e.g. Display, SEO, Affiliates, Paid Social, CRM
  • Worked in a business serving multiple companies or brands
  • Strong Analytical skills and passion for numbers and data analysis