Learning Technologies Group (LTG) is looking for a proven B2B Digital Marketing Director to lead online campaigns across all (15+) brands within the Group. This role is being hired to lead the digital function (email, social, paid media, systems) within LTG’s shared services marketing division.

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy the variety of an external agency with the relationships enabled by an internal team. We work quickly and things change often – this is a team for the ambitious and curious. If you have experience in leading digital for multiple B2B brands and are looking to be kept engaged, we could be a great match.

What you’d be doing:

If you join us, you will be leading LTG’s digital and demand activity to generate business. This includes managing all people and processes in the digital team (7+), partnering with other marketing leads in the shared services team and working with other marketers, embedded within the brands.

After a bit more info? There’s a lot to cover but here are some of the things you would be doing:

This first priority for this role is to improve and implement effective processes. Following this phase, we will enter maintenance, continually looking for ways to improve value for time and effort.

Ongoing requirements

  • Being the ‘go to’ expert for improving demand strategy, offering actionable recommendations to stakeholders and being prepared to react quickly
  • Overseeing all online campaigns, collaborating with brand-aligned marketers closely to understand the goals of each business for improved lead generation
  • Managing a talented team - ensuring their professional development is ongoing through regular coaching and on-the-job support
  • Allocating support across the business - managing team resource in accordance with hours given to each brand (created by revenue and growth goals)
  • Supporting each brand to get the highest return from their allocated team time via the channels you are responsible for
  • Partnering with other teams in areas of expertise such as web, events, content and operations to ensure that demand best practices are always considered
  • Ensuring all stakeholders are aligned to the activity being recommended to achieve business goals - using experience and influencing skills to make recommendations
  • Supporting teams with crafting and issuing of expenditure requests with clear spend justification and expected rationale for ROI
  • Monitoring performance within all platforms - always seeking to lower CPL
  • Analysing and tracking digital spend accurately, getting stuck in with whatever is needed. To include requests and contracts, approvals and legal review

Our next team mate will be:

  • Highly experienced in leading teams within matrix organisations or agency-side (must include B2B, industry experience is a huge bonus)
  • Expertly skilled in prioritisation - with the ability to make recommendations against time sinking activities. Time is our key currency here
  • Experienced with marketing automation (bonus points for Pardot) and Google Analytics
  • Able to use Salesforce and interpret data to a good level
  • Highly resilient and able to pivot on recommendations when the business changes directions
  • Experienced working on data migrations
  • Fiscally competent - treating company money as if it is your own
  • A strong influencer and expert communicator - able to draw upon solid experience, you will be able to communicate their recommendations and why it is the right step for the business in a succinct manner, minimising wasted time
  • Personable - this is a stressful time for the extended marketing team, particularly as it relates to the current skills gap within this division
  • Supportive - this role includes important people management responsibilities. You will be a proven manager of talent and able to organically nurture, support and guide wherever the opportunity arises
  • Good humoured and keen to work in a ‘roll up your sleeves’ environment

The team you’d be working with:

LTG central marketing and sales ops is formed of 30+ people located across the US, UK, Colombia and Australia. We work across all of LTG’s 15 businesses, with expertise in a wide array of specialisms from art and SEO to operations and Salesforce admin. We all genuinely like each other – culture is important and we are looking for someone to share those values.

It is our job to partner with a range of marketers and salespeople across the Group, adding expertise to bring commercial strategies to life. Many of us also get involved in corporate initiatives, such as merger and acquisition (M&A) announcements and integrations, company results, etc. This is the perfect team for the curious, no two days are the same and we work at speed.

We’re an eclectic bunch with a few hidden talents outside of the day job. From throwing clay and dance moves, to graffiti, climbing walls and speaking multiple languages, we’re always on the lookout to expand our repertoire. We’re more interested in you than where you live. This means that we can be flexible with fully remote or flexible working, depending on how far away you are from an LTG office. We work hard but strive for a flexible schedule, this means that we’re happy to work in a fluid way to get things done and bring our best performance.